DOMITYS
Institutional website
The client's challenges
Modernising Domitys' image and optimising its online conversion tunnel
First specialist in the field, Domitys has been offering senior service residences in France for 20 years. Its institutional website provides the necessary information on Domitys products to the general public (potential residents and their families), but also to investors. It should promote the conversion tunnel, thanks to an educational approach, but also give access to connected spaces for customers and investors.
Digital Marketing Manager
Kaliop proved responsive and flexible in meeting the project’s many challenges. The teams were proactive in finding the right technical solutions, but also in adapting the organisation and processes as they progressed. The new website has been very successful and has allowed us to significantly increase the number of qualified contacts on our various targets.
The solution
The goal:
to improve the conversion tunnel
With a twofold objective of improving awareness and transformation rate, the new Domitys website is a pillar of Domitys' acquisition and visibility strategy. The redesign incorporates a responsive design approach to improve the conversion rate to mobility. It also takes into account the accessibility of the site for a senior population.
Chosen technology:
Drupal and Symfony
One of the main issues of the project was the construction of the site in parallel with the datawarehouse. The use of Symfony as a complement to Drupal 8 allowed for a tailor-made development and interfacing of the site to Domitys' IS and CRM.
Extra:
the integration of online services
The site provides access to many services: request for a plan, request for a visit, simulation of the rental investment, request for an estimate or request for documentation.
Key figures
+55% of invested leads in one year
+72% of investor visits in one year
