MyBanner – efficient e-commerce for the German and Swedish markets
MyBanner is a renowned manufacturer of banners, flags, and advertising materials, specializing in delivering high-quality products to both large companies and individual customers. Known for its flexible approach to client needs, the company decided to develop a modern online store to meet the dynamically changing market demands and streamline purchasing and production processes.
At the start of the collaboration, MyBanner had an existing online store. However, various technological limitations and the inability to scale to new markets and currencies hindered further growth. Kaliop Poland was tasked with creating a cutting-edge e-commerce platform that would not only enhance performance but also facilitate easier management of configurable products, dynamic pricing, and customer service across multiple locations.
Challenges and Issues
The decision to develop a new store was driven by the following problems:
- Performance and Core Web Vitals: The website loaded too slowly, negatively affecting customer satisfaction and search engine rankings.
- Outdated Architecture: The existing system lacked support for security updates and module enhancements.
- Configurable Product Management: The previous solution was complex and difficult to use for both customers and the MyBanner team.
- Pricing Management: Challenges with dynamically setting prices based on product parameters.
- Multilingual and Multi-market Support: Limited capabilities for international expansion.
- File Submission for Printing: Frequent errors in submitted files led to time-consuming corrections, slowing down the production process.
Solutions Implemented by Kaliop Poland
Magento 2 + Hyva + AWS
The new platform was built on Magento 2, ensuring stability, scalability, and easy integration with other systems. The Hyva frontend was chosen to significantly speed up page loading and improve Core Web Vitals through minimalistic code and a lightweight Alpine.js structure. The store was deployed in AWS cloud, providing flexible infrastructure scaling based on traffic demand.
Configurable Products – Intuitive Customization
One of the key features of MyBanner’s new platform was a product configurator, allowing customers to tailor their orders to their needs at the product selection stage. The dedicated solution enabled intuitive customization with options such as:
- Product Size: Select from predefined dimensions or enter custom measurements.
- Material Selection: Different materials tailored for specific applications (e.g., indoor or outdoor use).
- Finishing Options: Customizable edge finishes (e.g., stitching, eyelets, tunnels) or complete finishing choices.
- Print Orientation: Option to choose print direction (vertical or horizontal).
- Single or Double-sided Print: Customers can opt for printing on one or both sides.
- Multiple Designs: Add various graphic motifs on one or both sides.
- Full Product or Print Only: Choose between a complete product (e.g., with poles and mounts) or just the print.
- Additional Services:
- Priority production (faster order fulfillment)
- File verification by the MyBanner team
- Various file submission methods (uploader, email)
Dynamic Pricing – Real-time Cost Calculation
In the advertising materials industry, pricing is rarely static. Factors such as size, material, finishing, and additional services all influence the final cost. To address this, we developed an advanced dynamic pricing system that calculates the product price in real time based on configuration choices.The custom pricing engine considers:
- Product area (square meters and linear meters)
- Material type and quality
- Finishing and add-ons (e.g., eyelets, tunnels, stitching)
- Single vs. double-sided printing
- Quantity discounts (tier pricing)
- Priority production and additional services
- Regional pricing differences for various markets and currencies
Online Designer – Browser-based Customization
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Post-purchase Support and Production Process Optimization
Results Achieved
Thanks to the implemented solutions, MyBanner experienced remarkable improvements:
- Performance: Page load times reduced by 45%, boosting SEO rankings and user satisfaction.
- Conversions: Shopping cart abandonment rate decreased by 40%, resulting in a 25% increase in conversions.
- User Engagement: Customers spend 30% more time on the website.
MyBanner
Migrating our online store from an outdated system to a modern, innovative platform was a crucial step in expanding our business capabilities. The expertise, commitment, and seamless communication from the Kaliop Poland team ensured the successful execution of all project goals while resolving long-standing issues that had previously hindered our growth.
The new e-commerce platform represents a significant improvement in both functionality and design. It has been met with overwhelmingly positive feedback from our loyal customers, reflecting the quality and effectiveness of the implemented solutions. The Kaliop Poland team not only delivered technically advanced solutions but also demonstrated a deep understanding of our specific industry needs. This combination of knowledge and dedication played a pivotal role in the project’s success, and we greatly value their support.
I can confidently say that Kaliop Poland is a trustworthy and innovative partner. I highly recommend their services to anyone seeking transformative e-commerce solutions.
Ready for Similar Success?
The solutions implemented for MyBanner demonstrate how an innovative approach to e-commerce technology can revolutionize business operations. If you want your online store to run faster, more efficiently, and provide an exceptional shopping experience, contact us today.
