Ergonomics audit
The ergonomic audit, also called UX audit, consists in assessing your site with different tools, and with the eye of a UX expert, in order to improve the user experience, and also to generate more business for you!
The ergonomic audit
Why Understand the weaknesses in your customer experience
How Using tools and our business expertise
What A complete audit and feedback to your teams
Why perform an ergonomic audit?
Increase your conversion, and your brand image
An ergonomic audit is essential to understand how your visitors navigate, how they interact with your site and find the escape points of shopping cart abandonment.
Our tools allow you to precisely see paths, click rates, scroll and movement rates, but also to give your users a voice to express themselves on certain features.
How to perform an ergonomic audit?
Since 2014, we have assisted dozens of brands in UX consulting.
Our methodology can be adapted to each type of project:
B2C or B2B, desktop or mobile, in production or development.
We set up different data collection systems:
- Heatmaps on your main pages
- Visitor registrations (in compliance with the GDPR)
- Click cards, motion, scroll
- User questionnaires on specific pages
- Funnel analysis (account creation, checkout)
- Segmentation of discontinued customers
These devices are very macro, and we couple them with more micro analyses such as user interviews or user tests in order to obtain quantitative data.
Un Jour Ailleurs Case Study
#UserResearch #Insights
Our client, Un Jour Ailleurs, consulted us for a UX/UI tender in 2017, which we won thanks to a data-driven methodology.
Indeed, we carried out an ergonomic audit to detect friction points when taking orders for the brand’s products.
By cross-checking heat maps and customer feedback, we realised that selecting the right size was far from obvious. This led to hesitation when ordering, and then to a rather high product return rate.
To overcome this, we recommended the implementation of Fitizzy technology which allows the customer to inform his or her measurements on a product to have the corresponding size at the customer’s place. This allowed an increase in business, with an increase in conversion and a decrease in the product return rate!
To learn more, check out our case study Un Jour Ailleurs, which won a Topcom Digital Consumer award.
We audited them
#Conversion #Users #Insights
Powersanté
Leader in online parapharmacy
Ron Dorff
Premium B2C brand
Decathlon Pro
B2B Sports Distributor
Famille Mary
Distributor of hive products
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